Upload a path to conversion file using the My Reports Path to Conversion template.
Please make sure file is saved in csv format.
If you have mapped both a landing page pixel and a pixel for a lower funnel action (like a purchase), this chart can show you the likelihood that a user took a lower funnel action after visiting the landing page. You can see how the likelihood of taking that lower funnel action differs depending on which device was on the user's path. To view this, select the pixel(s) that represent your landing page event, and the pixel(s) that represent your lower funnel action, and then "generate chart."
Count of Trade Desk Influenced conversions with each UTM source on the user's conversion path (at the time of converting or earlier). "0" indicates there were no UTM parameters.